The Rise of Farah on Social Media: Beyond the Ratings
The Turkish series „Adim Farah“ may not have achieved outstanding ratings, but it has certainly taken over social media. Fans of the lead actors, Engin Akyürek and Demet Özdemir, have taken to social media platforms to share their love for the show, with Wednesday evenings being the highlight of their week. Even in a research carried out by Adba TV, „Adim Farah“ emerged as the most-shared TV series content with 110,800 messages on April 12th.
Despite „Adim Farah“ being up against popular Turkish shows such as „Osman“ and „Queen,“ it managed to outshine its rivals by 10 times. Fans appreciate the fluid storyline and the chemistry between the lead actors, which further encourages them to express their excitement on social media.
The second season of „Adim Farah“ is eagerly awaited by fans, as the story has not yet concluded, and side characters are being given more prominence. While it is yet to be confirmed if Fox TV will air a second season, fans are optimistic that the network will not want to miss out on such an excellent project. The true verdict will be out in May, but for now, „Adim Farah“ reigns supreme on social media.
